Design Portfolio |
"I use Sandra’s talent and business savvy for lead generation and to penetrate hard to reach prospects. Sandra’s tenacity and strong business experience has opened to doors to major national opportunities for our company".
Yuri Bolotin, Principal
www.designportfolio.com.au |
Buddha Import |
"Having Bright Ideas as my extended Marketing Arm has given me the opportunity to work on my business and has created the focus and strategy it needs to move my fast growing business to the next level. I recommend Sandra to any business in need in strategic marketing thinking as well as "doing the much needed doing". Sandra's professionalism, creativity, extensive experience across the board as well as dedication is a real asset to my business".
Angela Fokkema, Chief Executive Officer
http://www.buddhaimport.com |
Sydney Bridal Expo - Darling Harbour |
"Sandra's business savvy resulted in fresh new exhibitors joining the Sydney Bridal Expo and an impressive increase in Expo revenue ongoingly.
With Sandra's encouragement Sydney Bridal sourced and forged a strong and dependable alliance with an existing on-line bridal business, which resulted in the Expo attaining web presence and a notable rise in profile.
Sandra's strategy of introducing the Sydney Bridal Expo gala Charity Preview night resulted in a win/win/win outcome for all stakeholders. A win for Sydney Bridal Expo by attracting pre Expo press, a win for the exhibitors by doubling their market exposure and a win for St Vincent's Hospital in charity funds raised."
Graham Stroud, Director
www.sydneybridalexpo.com.au |
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Nurses.com.au |
"We had started an internet business but we were struggling to generate sufficient revenue to really make a success of it. We contacted Sandy through her website and she really opened our eyes to the possibility of the business. Together we created a strong business and marketing plan which has become the foundation for our business. Her entrepreneurial thinking has opened up an entirely new business sector. We felt totally different about our business while Sandy was working with us – she has a very creative and practical business mind and is a great motivator and inspirational team member."
Carly Rossington, Director
www.nurses.com.au |
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The Custom Made Software Company |
I was focused on expanding Custom Made Software Company. After taking the brave step of registering for a major expo at Darling Harbour I suddenly realised that I had no support marketing thinking/strategy or collateral to showcase my business. I found Bright Ideas in the yellow pages and once Sandy and I had our initial meeting I felt confident that she had the experience and know-how to get me to the expo – looking good! Following a workshop-planning meeting Sandy honed in on the critical elements I needed to make a big impression. Sandy had all the contacts needed to arrange graphics, expo banners, posters, printing and even a support person for me at the expo. It took a lot of pressure off me knowing that Sandy was there to project manage everything. I am delighted with the number of leads I collected – the Expo opened many types of opportunities for me and I’m flat out working through all the leads.
Robert Stein, Director
www.cmsoftware.com.au |
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Napoleon on Kent
Serviced Apartments |
Napoleon on Kent is a standard, serviced, city apartment block and we and our partners had a goal to grow occupancy by 25% (an increase of $500K). With both sets of partners located interstate we contacted Sandy at Bright Ideas to review the current situation and propose a brand new concept, which would enable us to achieve our goal.
Following a half-day workshop with us Sandy conducted competitive research, reviewed past advertising, pinpointed a critical future niche and re-defined our target market. Additionally she brought fresh thinking to our business logo and taglines – which would greatly strengthen our brand and market positioning.
We were sceptical at first about bringing an outsider into our very personal boutique business. We thought it would be difficult for a newcomer to quickly get a handle on the essence of our business and more importantly – to create innovative and practical ways to grow it. But we were wrong. Sandy was easy to work with and her charges are more competitive than employing a full time marketing manager with all the necessary ’on’ costs. We will certainly continue to recommend Sandy and her work to others.
Jenny & Carl Rawlinson
Quest –St Kilda Bayside |
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