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Research |
Understand your business
Define your business segments
Define your customer profile |
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Review |
Review past tactics and collateral |
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Review your brand presentation |
Enhance or create anew |
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Set targets |
Agree revenue sales targets |
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Devise a considered strategy |
Set the campaign budgets
Agree strategic approach |
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Implement the campaign |
Carry out the project |
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Test and measure |
Evaluate the response |
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Report |
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